
If you ask most small business owners in Pune or anywhere in India how they manage sales, the answer is still the same:
"Excel à€čà„... WhatsApp à€čà„... à€à€Ÿà€ź à€à€Č à€°à€čà€Ÿ à€čà„à„€"
And for a while, it does work.
But as soon as enquiries increase, team size grows, or orders start overlapping â Excel starts breaking quietly. Not with errors, but with missed followâups, forgotten customers, and lost revenue.
This blog is a practical, groundâlevel guide for Indian SMEs who are:
Weâll talk about real scenarios, Puneâbased examples, common fears, myths, and how to switch without disrupting your business.
Letâs be fair. Excel is not âbadâ.
In fact, for earlyâstage businesses, Excel gives:
Now letâs look at real SME scenarios from Pune:
Example 1: Distributor in Bhosari MIDC
Sales executive notes enquiry in Excel â forgets to update followâup â customer buys from competitor â owner realises after 15 days.
Example 2: Service provider in Baner
One Excel file per month â duplicate customers â no idea which proposal was sent to whom.
Example 3: Manufacturer in Pimpri
Orders in Tally, enquiries in Excel, followâups on WhatsApp â no single view of customer.
Excel doesnât fail loudly.
It fails silently.
Most SMEs think Excel is âfreeâ.
Itâs not.
If even 1 deal per month is missed, Excel is already more expensive than a CRM.
Many Indian SMEs tried CRM earlier and quit. Hereâs why.
Result?
âCRM achha hai⊠par team use nahi karti.â
Thatâs not a team problem.
Thatâs a design problem.
A modern CRM does not have more features.
It has less friction.
Anything beyond this is noise.
This is where most CRMs still fail SMEs.
Sales doesnât end at âdeal closedâ.
Enquiry â Discussion â Quotation â Order â Invoice â Payment â Followâup
If your CRM stops at âlead closedâ, youâre still managing business in silos.
This is not ERP.
This is a practical CRM built for SME reality.
Letâs address the real objections.
Reality:
Reality:
Reality:
Reality:
Step 1: Stop Thinking âBig Migrationâ
| Feature | Excel | Old CRM | Modern CRM |
| Easy to start | â | â | â |
| Team adoption | â | â | â |
| Followâup tracking | â | â ïž | â |
| CRM with Order and Invoice Management | â | â ïž | â |
| WhatsApp friendly | â | â | â |
| Affordable for SMEs | â | â | â |
Indian SMEs are changing:
Excel doesnât scale with growth.
Modern CRM scales without stress.
Platiâone CRM is built specifically for Indian SMEs who are:
No jargon.
No enterprise bloat.
Just business clarity.
Myth: âCRM is only for large companiesâ
Truth: Small businesses lose more due to missed followâups.
Myth: âCRM slows down salesâ
Truth: Bad CRM slows sales. Simple CRM accelerates it.
Myth: âExcel is enough for nowâ
Truth: By the time you realise itâs not, revenue is already lost.
If Excel was truly enough, you wouldnât be reading this.
The decision is not:
âShould I buy a CRM?â
The decision is:
âHow many sales am I okay losing every month?â
If youâre planning to move beyond Excel â
If you want visibility without complexity â
If you need a CRM with Order and Invoice Management built for Indian SMEs â
Platione CRM is worth exploring.
No pressure. No pushy sales.
Just see if it fits how you do business.
Because tools should adapt to your business â not the other way around.